Lichen in Flower

Picture shows area about 100mm across

Walking across the hills this morning we came across this lichen growing on an exposed area of rock on top of a low knoll.  It had with what appeared to be two sorts of 'flower' on it.

The red structures, according to results from a Google search, here, may be the reproductive organs of the 'British soldier' lichen, Cladonia cristatella, but can someone confirm this; and what are the light-coloured florets to the left of the upper picture?

Taking these pictures opened up a magic world on an almost microscopic level, a world filled with vivid, if tiny splashes of colour on moorland which has been burnt brown by a long winter and a month of 'drought'.